Improving trust, personalization, and post-purchase experience through AI-driven shopping features.
We can see the product.
We can see the price.
We can read the reviews.
We can even see it on someone else.
“Will this actually work for me?”
Should I buy it now?
Does this suit my style?
What happens after I order?
Is this worth the price?
Will it fit me?
Is this still in trend?
The problem wasn't a lack of options.
It was the uncertainty behind each decision.
Explored user emotions, expectations, and buying behavior.
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Quick insights into shopping habits, preferences, and pain points.
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Compared leading fashion apps to uncover missing experiences.
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Observed real shopping
behaviour to identify usability challenges.
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“Okay, this is our assumption. But did users actually feel this way?”
Instead of asking what users wanted,
we looked at where they hesitated.
We realised something:
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Why do we hesitate before buying clothes online?
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Does this feel like me?
STYLE
Will this actually fit?
FIT
Should I buy it now?
PRICE
Am I making the right choice?
TRUST
Help users shop with confidence.
From simply finding products → to understanding and feeling confident about the decision.
Meet the new Savana
Instead of redesigning individual screens, we redesigned the shopping journey around helping users make confident purchasing decisions
Dynamic Pricing
AI stylish
Pick a mood
AR Try-on
Fitboard
Live tracking
New dynamic pricing tool where product prices rise with demand and drop when buyer interest decreases, making shopping more interactive and market-driven.
Person A
₹3,000
Demand Increases
Person B
₹4,500
Price History Graph
Demand Meter
Buy Now
AI Stylist
Smart fashion assistant suggesting outfits based on user style and trends.
Pick a Mood
Select moods like Elegant, Street, or Minimal to unlock curated looks and AI stylist picks that match your style.
AR/VR Try-on
Immersive try-on and product preview experience using Augmented and Virtual Reality, helping users visualize items before purchase.
FitBorad
A Pinterest-style feature in the shopping app where users save, mix, and visualize outfits or products for style inspiration and easy shopping.
Live Tracking
Real-time order tracking with interactive visuals and progress milestones, making delivery updates fun and engagingfor users.
Trust Through Transparency
Clear pricing and authentic experiences build user confidence.
Design Beyond UI
Beautiful interfaces matter, but solving real problems matters more.
Research with Purpose
Every insight should lead to a meaningful design decision.
Think Like a Product Designer
Focus on simplifying decisions, not adding more features.
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Can fashion e-commerce help us feel more confident about what we buy?
Don't just help people choose.
Help them understand their choice.